These are the companies South Africans most want to work for

Employer branding firm Universum SA has published the findings of its annual rankings survey to reveal the country’s ‘Most Attractive Employers 2019’.

For 2019, nearly 23,000 working professionals and over 45,000 students participated in the survey to share their opinions and views on career goals and ideal employers.

It is clear that the tough economic, political and social landscape has had a major impact, with both target groups prioritising security and stability from employers. “Security in this case does not mean an environment where they are wanting a job for life,” said Universum SA country manager, Keshia Serage.

“This group of nearly 70,000 South Africans, were asking themselves whether the employers they work for, have what it takes to survive the current tough economic conditions,” said Serage. This points to why South African banks have captured the attention of local business talent to become the industry of choice, followed by the accounting, auditing, and financial services industries.

SA companies have a retention problem

Over half of young South African professionals are unhappy in their jobs and are looking to change employers within the next 12 months. “From the nearly 20 000 professionals that responded to our survey, we see satisfaction levels are sitting at an average of 6 out of 10,” warned Serage. This speaks to a greater need and focus on how employers engage with talent.

On average, employees change jobs within the first two years of employment. “The implications of this are that the employer carries the training and development costs to the benefit of other organisations,” said Serage.

For business and commerce students, the need to be entrepreneurial, innovative or creative at work, topped the list of important attributes, followed by the need for job security, and wanting to be a leader or manager of people.

These attributes overtake the desire to have an international career – perhaps good news for corporates, when there’s evidence of more and more professionals emigrating than ever before – particularly young black professionals, said Universum.

How does SA stack up against its global counterparts?

In as much as the economic challenges might be pushing talent’s focus on international opportunities, the migration trends are more global because both employers and talent globally are showing an interest in international opportunities, Universum said.

Universum’s 2019 survey revealed that while working for an international organisation is attractive to South Africans, so too is working for a national organisation and to an extent, also working in the public sector.

“South African talent used to have a smaller number of employers in their consideration basket compared to their average global counterparts. South Africans used to consider about 13-15 employers on average, while the global average was 25. “In the past two years, we have seen this number increasing to 20 employers,” says Serage.

What the talent is looking for in employers

Universum SA found that the country’s talent pool are all looking for professional training and development, leadership opportunities, inspiring leadership, and ethics in the workplace.

Generation Z (those born between 1995 – 2010) have a sharper focus on earnings, while millennials have a higher focus on leaders that will support their development, it said.

“Talent now looks beyond the role. What is the work environment like? What are the job characteristics? What is the advancement potential? If these can’t be answered, it has a significant effect on mobility from job to job, country to country with a concerning impact on the already stretched economy,” it said.

The branding specialist published the findings of its survey below:

Business / Commerce

#For StudentsPercentFor ProfessionalsPercent
4Deloitte10.32%Coca Cola8.73%
5Transnet9.98%AB Inbev8.51%

Engineering / Technology

#For StudentsPercentFor ProfessionalsPercent

Natural Sciences

#For StudentsPercentFor ProfessionalsPercent
2Department of Agriculture, Forestry and Fisheries13.43%Department of Environmental Affairs10.08%
3Department of Environmental Affairs11.20%AB Inbev9.54%
4Sasol11.19%Department of Science and Technology9.24%
6Department of Science and Technology9.90%Department of Agriculture, Forestry and Fisheries8.64%
7Department of Health9.70%Sasol8.51%
8Agriculture Research Council9.32%Google7.73%
10AB Inbev7.53%Agriculture Research Council6.58%

Humanities / Liberal Arts / Education

#For StudentsPercentFor ProfessionalsPercent
1Department of Higher Education and Training33.16%Google16.40%
2SABC11.47%Department of Higher Education and Training16.07%
3United Nations9.43%United Nations12.49%
4Department of Home Affairs8.72%DIRCO9.30%
7DIRCO7.64%City of Cape Town7.50%
9SAA6.06%Coca Cola6.47%
10City of Cape Town5.91%AB Inbev6.40%


#For StudentsPercentFor ProfessionalsPercent
1Constitutional Court21.93%Investec11.89%
2Legal Aid SA20.19%Lawyers for Human Rights11.79%
3Lawyers for Human Rights17.12%Department of Justice11.49%
4Department of Justice15.37%United Nations11.30%
5NPA14.00%Constitutional Court11.10%
6Webber Wentzel13.00%Google10.81%
7Adams and Adams11.60%Legal Aid SA9.23%
9Office of the Chief Justice11.10%Office of the Chief Justice8.64%
10Werksmans10.43%Webber Wentzel8.64%

Healthcare / Health Science

#For StudentsPercentFor ProfessionalsPercent
1Department of Health44.74%Department of Health25.21%
5Discovery8.60%Pfizer Laboratories9.01%
6Aspen Pharmacare7.60%Aspen Pharmacare8.60%
7Lancet7.57%Johnson and Johnson7.69%
10City of Cape Town4.98%Adcock Ingram6.61%

Read: These are the best companies to work for in South Africa


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Publish date : 2019-06-09 16:32:26

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